Everything You Need to Know About Rihanna’s Savage x Fenty Launch
The world is waiting with bated breath for Rihanna’s first lingerie collection, Savage x Fenty, to drop on May 11. In advance of the official release, Rihanna shared everything you need to know about the lingerie line exclusively with Vogue.
In total, Savage x Fenty will be comprised of 90 pieces of lingerie, sleepwear, and accessories, including four capsule collections within the main line. RiRi has christened her core collection On the Reg, and it will include bras available in every shade of nude alongside T-shirt bras, undies, and more everyday essential items. The U Cute collection is a riff on modern girlishness with many of the lacy pieces seen on the Savage x Fenty Instagram, while the Damn line has a decidedly sexier edge, featuring rompers, garter belt sets, and bodysuits. For the ultimate bad gal, there’s the Black Widow collection, which the brand describes as “risqué and ultra sexy.” Think, cupless bodysuits, half-cut bras, and open-back bikini bottoms.
Lest you think this sexiness has been created with the intention of pleasing your significant other—think again! Rihanna makes it clear that Savage x Fenty is a lingerie line for women who want to please themselves.
“Women should be wearing lingerie for their damn selves,” Rihanna tells Vogue. “I can only hope to encourage confidence and strength by showing lingerie in another light. You don’t have to stick to one personality with lingerie; it’s fun to play around. You can be cute and playful one week and a black widow next week. You can take risks with lingerie. I want people to wear Savage x Fenty and think, I’m a bad bitch. I want women to own their beauty.”
Given the extensive sizing range, that body-positive message will be available to many women previously excluded from the fashion-forward lingerie market. Bras will be available from a 32A to 44DD, with lingerie, undies, and loungewear coming in sizes from XS to 3XL. What’s more, international shipping will be available to 210 countries around the world.
Continuing the theme of inclusion, Rihanna has the entire line at an accessible price point. Bras will be sold from $39 to $59, with T-shirt bras and underwear coming in slightly lower, from $29 to $34 and $14.50 to $29, respectively. Higher priced items, such as corsets, rompers, jumpsuits, and robes, still all come in under $100, ranging from $69 to $99. As for those Savage x Fenty handcuffs, they’ll be priced from $18 to $29.
For Rihanna superfans, there’s also a dedicated membership program where for $50 annually, shoppers get exclusive early access to launches, the ability to shop limited-edition items, and free two-way shipping.
Amped yet? You should be. Just remember to set a calendar alert for May 11.