Beyonce, Adidas team up on sneakers, clothes and Ivy Park
The singer is teaming up with sneaker giant Adidas in a collaboration that will produce signature shoes, clothing and re-launch Beyonce's athleisure brand, Ivy Park.
Beyonce, who famously sang that girls run the world, will continue to be the sole owner of Ivy Park.
“This is the partnership of a lifetime for me,” the singer said in a statement. “We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader."
The Ivy Park fitness collection debuted in 2016 with an initial line of sweatshirts, leggings, t-shirts and crop tops.
Like rivals Nike and Under Armour, Adidas has frequently partnered with celebrities, from singer Pharrell Williams to rapper Kanye West, whose "Yeezy'' line sparks a frenzy whenever one of its limited collection sneakers hits the market.
original article from USA today