Nike Launches Response To George Floyd Protests

After more than a week of social justice protests erupting across America following the senseless May 25 death of George Floyd, powerful brands are feeling the pressure to speak out in solidarity.

Nike, who has openly supported social justice reform in the past, is now setting the tone once again. On Friday evening (May 29) Nike shared a 60-second video on all of its social media accounts demanding change.

“For once, don’t do it. Don’t pretend there’s not a problem in America. Don’t turn your back on racism,” it read. “Don’t accept innocent lives being taken from us. Don’t make any more excuses. Don’t sit back and be silent. Don’t think you can’t be part of the change. Let’s all be part of the change.”

With many still seeking justice for the murder of George Floyd by a Minneapolis police officer this past Monday, thousands of Americans are gathering in protest across the country. Some of these demonstrations have escalated to include riotous behavior, vandalism and looting—the latter affecting many sneaker shops and boutiques.

Throughout Saturday, images and videos of stores being broken into and looted made rounds on social media. The Nike Store location on Michigan Ave. in Chicago appeared to be completely cleaned out.

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